Terms of Service

1.The agreement

Using PruneSEO means accepting these terms. If you do not accept them, do not use the service. If you are accepting on behalf of an organization, you confirm you are allowed to bind it.

We may update these terms. Material changes will be announced in the product or by email before they take effect, and continuing to use the service after that means accepting the revised version. We will not apply a change retroactively to a plan you already paid for.

2.What the service is

PruneSEO crawls websites you connect, groups the URLs it finds into patterns, checks a sample of each pattern against Google Search Console, reports what it finds, and generates files describing changes you could make. That is the service.

It is an analysis and reporting tool. It does not make changes to your website, and it does not act on your behalf.

3.Plans and limits

Plans are described on the pricing page, and those descriptions are part of this agreement. In summary: the free plan covers one site and one crawl; paid plans add sites, crawls and automated remedies.

Two limits are worth stating here rather than only on the pricing page, because they are the ones people are surprised by:

• The free crawl allowance is one crawl, in total — not one per month, and not renewable for free. A crawler cannot undo what it found, so a further crawl only earns its cost once you have acted on the first one.
• Crawl allowances are lifetime totals for the organization, not periodic. Upgrading a plan raises how many crawls you may start; it does not refund crawls already started.

Plans are currently assigned by us directly rather than purchased through a payment processor. We will tell you before any change to that, and we will not take payment for a plan you have not agreed to.

4.What we do not promise

This is the part worth reading carefully, and it is deliberately blunt.

• We do not guarantee that Google will index, rank, or otherwise favour any page. Nobody can. What the service does is identify indexation waste and show the evidence behind each finding.
• We do not guarantee a specific volume of traffic, revenue, or ranking change. Anyone offering that is guessing, or selling you the guess.
• We do not claim to inspect every URL. Crawling covers the inventory; verification against Search Console is quota-bound and samples. Each pattern reports its own coverage, and patterns nobody has judged are listed as not measured rather than counted as clean.
• We do not execute remediation. The product produces files describing changes; applying them is yours or your developer’s.
• Some classifications are our inference rather than something Google reported. Suspected duplicates are derived by comparing Google’s chosen canonical against the page’s own declaration, and are labelled as inferred wherever they appear.
• The waste-crawl budget you configure for a site is a limit you set for yourself. We honour it; we do not promise any particular outcome within it.

5.Accounts and organizations

• You are responsible for activity under your account and for keeping your credentials to yourself.
• Tell us promptly if you believe an account has been compromised. Sessions can be revoked per device, and changing a password ends every session.
• You can leave at any time. Deleting your account is described in the Privacy Policy.
• Organization roles control what each member can see and change. Keep membership accurate — someone who still has access to an organization you have finished working with is a risk to you as well as to us.

6.Acceptable use

You agree not to use the service to:

• Crawl a website you do not own or have permission to crawl, or in a way that violates its terms of use or a robots.txt directive.
• Attempt to gain unauthorised access to any system, or to test, probe or attack the service or its users.
• Circumvent plan limits, rate limits, or the crawl budget configured for a site.
• Use the service to build a competing product from our code or to resell it as your own.
• Upload or cause content that is unlawful, infringing, or that you have no right to process.
• Interfere with the service’s operation, or use it in a way that degrades it for others.

We may suspend an account that is being used to break these terms, to attack the service, or to infringe someone’s rights. Where a false positive is suspected, we will say so and we will work to resolve it — suspending first and asking later is the default only when continuing would mean leaving an active harm in place.

7.Your content

You keep all rights to the websites you connect and the data you put into the service. We claim no ownership of them.

You give us the limited permission needed to operate the service for you: to crawl the sites you connect, to store and process their data, and to generate reports and artifacts from it. That permission ends when you delete the site or the account.

We do not use your data for anything else — in particular not to train models, and not to build aggregate products that identify your clients.

8.Availability and changes

We work to keep the service running and will tell you about planned work in advance. We do not offer a guaranteed uptime percentage, and we would rather not print a number we cannot substantiate.

We may add, change or retire features. Where a change removes something you are paying for, we will tell you before it happens and will not bill you for a capability that has been withdrawn.

9.Disclaimers and liability

Except where the law says otherwise, the service is provided as-is. We do not warrant that it will be uninterrupted, error-free, or fit for a particular purpose, and we do not warrant that its conclusions are correct — they are automated assessments of the evidence available at the time.

To the fullest extent permitted by law, neither party is liable for indirect or consequential loss, or for lost profits, revenue or data. Where liability cannot be excluded, it is limited to the amount you paid us for the service in the twelve months before the claim arose.

Neither of these limitations is intended to exclude liability that cannot lawfully be excluded, including for death or personal injury caused by negligence, or for fraud.

10.Ending the agreement

You may stop using the service and delete your account at any time. We may end or suspend access for a breach of these terms, as described above, or if the service is discontinued.

If we discontinue the service we will give reasonable notice and export window so you can retrieve your data, rather than simply switching it off.

11.General

• If a provision is found unenforceable, the rest still stands.
• These terms are governed by the laws applicable at our place of establishment; the mandatory consumer protections of your own country still apply to you.
• Neither of us may assign this agreement without the other’s consent, except in a merger or sale of substantially all of the business.
• Failure to enforce a provision is not a waiver of it.

Questions about these terms go to our contact page.